When Beijing's air pollution went off the charts last week, people turned to masks and air purifies for protection.
The main thing they wanted protection from-Particulate Matter of 2.5 micrometers. That's about one-thirtieth the diameter of a hair.
This entrepreneur has taken advantage of the smoggy skies and created a facemask he says can filter these tiny particles. He says he completely sold out of them last week when Beijing was enveloped in a haze of toxic smog.
But he says, getting rid of the pollution is more important than creating more band-aid remedies.
[Zhao Danqing, Ceo, SinoTextiles Corp.]:
"As an owner of a business you want your brand to last forever. But, at the same time, we hope the PM2.5 mask sooner rather than later gets crossed off people's shopping lists."
PM 2.5 is more damaging to human health than larger particles. It can get into the bloodstream and once lodged in the lungs can cause inflammation.
Many online suppliers claim that their masks will filter these 2.5 particles.
But Zhao himself acknowledges the market is not regulated and fraud is rampant.
With air pollution levels back to dangerous levels, municipal officials are seeking solutions. So far they have promised to raise car emission standards, relocate polluting factories and transfer to cleaner-burning fuels.
It remains to be seen if these policies will be implemented and if they will be effective in tackling China's air pollution.
For now, grab a mask if you're heading to Beijing.
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Entrepreneur Makes "PM 2.5 Filtering Masks"
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