Adding marketing automation tools to your company’s toolbox is a smart move. But it doesn’t mean your marketing strategy can go on autopilot. Tools like Pardot and Salesforce Marketing Cloud are amazing, but they only work with the right people and processes in place. We talk through that and more in this week’s episode of Q&A Friday.

Have a question you’d like answered? Let us know, and we’ll talk through it on a future episode!

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