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The presentation was for a film. The idea was to show the MGM lion with a sore throat, unable to roar. It was to mew like a cat and once it had Strepsils it would roar as the original MGM lion would
Credits - Clarion, Prahlad Kakkar, P&G
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SOME INTERESTING BOOKS ON AD STORIES BY AD- MEN in Amazon
a) Pandeymonium by Piyush Pandey
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b) 30 Second Thrillers by Sridhar
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c) A Double Life: My Exciting Years in Theatre and Advertising by Alyque Padamsee
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d) Nawabs, Nudes, Noodles: India through 5 Years of Advertising Ambi Parameshwaran
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