Today, marketers have the power to transform people's lives for the better. In the current customer-driven, customer-first climate, we are in a unique place: the best interests of marketers and the best interests of their customers are actually aligned. Marketers that lean into the future of marketing are creating valuable content for their audiences, and seeing the highest returns both on their business goals and for their customers.

CEO and Co-Founder of Conductor Seth Besmertnik shares his advice and vision for how marketers can do good by transforming the lives of their customers and providing useful, high-quality content that helps customers find information and make important decisions.

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