Bullwhip Effect occurs in supply chain management. It is also called Demand Driven MRP, or DDMRP for short,
The Bullwhip effect distorts the perception of reality and often leads to wrong decisions involving large investments.
Amrsha Srivastava, Shubhangi Srivastava, Reshma Xavier, Kashyap Sheth, Shraddha Nemane, created this video with support from Dr Shrinivas Gondhalekar to explain the concept at a very basic level.The video also shows how to eliminate/minimize the Bullwhip Effect.
We have uploaded this video on Amrsha's birthday as a token of our love, affection, and respect.
Bull whip effect is a good demonstration of how psychology affects reality.

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