Jobs to be done is a framework that can help product designers identify the true needs of their customers.
People hire a product to do a job. A job is not a task, it is progress toward a goal that a person is trying to achieve. JTBD helps product designers understand why the user do what they do.
- What is a job 00:40
- Job properties 01:24
- What is a job story and how to create one 01:50
- How to frame a desired outcome for a job 02:37
- Jobs to be done and the idea of "better me" 03:14
- How jobs to be done can be used in product design 03:35
- How to define jobs 04:57
- Jobs to be done versus User Personas 07:11
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