Florida Hospital is one of the country’s largest not-for-profit healthcare providers, treating more patients than any other hospital in the US. The core values Florida Hospital embodies drive the organization to take care of the sick, of course, but also to maintain overall wellness and a healthy lifestyle among patients and non-patients alike. Florida Hospital tasked BPD to communicate this purpose to the market and, in the process, position the brand as an indispensable community asset.
We developed “Life Is Amazing” campaign – an integrated campaign that inspires the celebration of life, featuring stories of people who share Florida Hospital’s values and whose lives inspire us all to live life to the fullest. Throughout the campaign we tell tales of faith, charity, perseverance, selflessness, compassion, empathy, joy and hope. We strategically—yet not overtly—weave the Florida Hospital brand pillars of Fighting for Life, Enriching Life and Celebrating Life into the conversation. And, at the end of the day, viewers, readers and Web surfers, are inspired to be better people…in mind, body and spirit.
