The chocolate bar was invented in Europe 200 years ago, by adding milk and sugar to the cocoa and removing spices. Let's reinvent it now. Krassimir Benjamin is a self-made chef and a chocolate inventor - a successful entrepreneur who strives to contribute to the well-being of society. Together with his brother he undertakes the challenge to “open a chocolate business” as they have adored chocolate since childhood. And not just any chocolate, but a new wholesome variety - organic, vegan, innovative, and above all, delicious. Their first attempt fails and teaches them many lessons. The second attempt leads to the creation of Benjamissimo chocolates, which today are sold in 30 countries on 3 continents. Krassimir is a long-time volunteer at The Art of Living, where he teaches breathing techniques, yoga, and meditation.He is also an active runner and has personally tested his runners’ super chocolates during a 100-kilometer cross-country circuit. In all of life’s twists and turns he is always looking for the positive, converting every challenge into an opportunity to focus his creative force on. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
