“GEMMA” is a short film that showcases the FUJIFILM GFX100 II medium format camera. Starring Talia Rockland as Gemma, Director and Cinematographer Christina Ienna shot the film in a day and half at Sorry Studios in Toronto, Canada with production company WILIM Media House.

The comically narrated story follows Gemma, a tenacious young woman trying out an exuberant number of activities and hobbies in her quest to find a special talent to call her own. Gemma represents the unspoken pressures and expectations that many of us put on ourselves when we are developing new skills. We often forget there is no rule that you need to be great at a hobby, only that you find joy in the activity you choose.

The GFX100 II was put through a multitude of set-ups on set, shifting from dana dolly to tripod to overhead rigging to Steadicam. Christina took advantage of the 102MP sensor with 14 plus stops of dynamic range (4:2:2 10-bit) and used various frame rates (8K/24P, 4K/60P, 1080/120P) in different lighting scenarios and environments.

Edited by Laura Dunn with Visual Effects by Lev Bravo and Color Grade by Yuri Cabrera at Kookaburra Colour Ltd. featuring Sound Design by Ryan Haslett and Music by Ashley Jane. Equipment rentals were generously provided by Martin Wojtunik, Kevin Rasmussen, Dina Maragos and Christina Ienna.

The entire production crew included Megan McCartney (Producer), Shayna Ross-Kelly (Production Coordinator), Vy Nguyen (1st AC), Michael Distefano (Steadicam), Alex Petropoulakis (Wardrobe), Jennifer McGouran (Production Designer), Matthew Beecraft (Set Dresser), Jelissa Matthew (Hair + MU), Anya Shor (Gaffer), Vincenzo Giancarlo Buggea Padilla (Key Grip), Parker Elgie (Swing), Billy Luong (Fujifilm), Emma Vecchiarelli and Ethan Hektor (Production Assistants).

Behind the Scenes content was captured by Joshua MacDonald (Video) and Alexandra Petruck (On-Set Photographer).

Lenses used on GEMMA:
FUJINON Premista28-100mm T2.9
FUJINON GF45mmF2.8 R WR
FUJINON GF55mmF1.7 R WR
FUJINON GF63mmF2.8 R WR

Learn more about FUJIFILM X Series & GFX : [ Ссылка ]
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