"With the onset of new competitors in the business & news channel category, our main strategy was to create a logo that will also remind everyone that the channel has been at this game for almost 20 years already. ANC is the first (and still) 24/7 news channel in local cable TV. We do not want to create a totally new logo and disregard its long-standing equity. We wanted to acknowledge this by paying homage to the different iterations of the logo through the years. This will serve as a reminder to everyone that ANC was the first one to lead this game, and is still very much leading it."
Client: ABS-CBN News Channel
Producer: Rely de Guzman
Director: Acid House
2D & 3D Design: Ivan Despi
Animation: Gedrocks Roldan, Dale Dellosa, Michael Muya, Ivan Despi
Music: Client
Reel edit: Danyel Maxin Santos
Reel Music: Youtube Audio Library
Visit [ Ссылка ] to know more!
Courtesy of:
The Acid House (wearetheacidhouse.com)
ABS-CBN News Channel (news.abs-cbn.com/anc)
