HOW NETFLIX USE AI & BIG DATA TO KNOW EVERYTHING ABOUT YOU

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Netflix is a highly profitable business right now since most of the globe is combating Netflix lockdowns. The company has added many members, and they are currently at over 195 million worldwide, and they have placed AI and data at the heart of their strategic planning. Using hundreds of video frames from an existing movie or show as a preliminary step for thumbnail generation, Netflix analyses and ranks each image to determine which thumbnails are most likely to result in your click. These estimations are based on what other people who look like you have clicked on. One discovery could be that people who enjoy specific actors or movie genres are more likely to click miniatures with specific actor/image qualities.

#Artificialintelligence #Bigdata #Netflix

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