Does the idea of developing a social media presence for your local winery have you uncorked? Never fear: our tips and simple strategies for your social media presence can get you started faster that you can say "red or white?"

Social media outlets such as Facebook, Pinterest, YouTube and Twitter can be valuable resources for promoting your winery, upcoming events, or the latest batch of bubbly. If your winery hosts wine tastings and tours or operates as a venue for parties, weddings or events, social media can definitely come in handy for your promotional efforts. Create a Facebook event and promote it on your fan page, personal page, etc. Don't forget to emphasize any visuals, videos, or images!


Pinterest may also be one of the most appropriate platforms for your social media marketing efforts, with boards dedicated to subjects such as famous vineyards, the wine making process or cooking with wine. Keep in mind that high-resolution images or eye-catching photos are key for a successful Pinterest account and for growing an engaged following.

YouTube is another site that may work well for your marketing purposes. Utilize YouTube to create a video about your winery, including a tour of the grounds, the process of making the wine itself, or even wine tasting tips. In conjunction with YouTube, be sure to post links to your videos on Facebook, Twitter, or embed videos in your blog.

Does this social media nonsense have your head pounding like a bad headache from er...too much red wine? Be sure to contact us for all your social media marketing needs: Nazar Kamanagar — 415.500.1989 or nazar@bridgeconsultinginc.com.

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