The 7 Fundamentals of Real Estate Farming. A foundational strategy for building a thriving real estate business is choosing and marketing to a targeted real estate farm. Whether you utilize real estate social media marketing, circle prospecting, direct mail for real estate, or door-knocking, consistency is key in developing a real estate farm that is profitable.

Here are the 7 Fundamentals of Real Estate Farming:

1) Choosing the Right Farm Area

Identify the right area or neighborhood to farm is the difference in many cases between success and failure. Make sure you are finding a neighborhood that has enough homes selling on an annual basis for it to make sense to farm that neighborhood. Evaluate whether there is a dominant listing agent in the neighborhood and identify if the turnover rate of homes selling is sufficient for your efforts.

2) Develop a Budget

Understand your numbers and plan your expenses. Plan to spend $2 per home per month. This will cover monthly direct mail pieces, special events and just listed/just sold cards.

3) Gather the Information About the Owners

Utilize the tax records or a software like Truth Finder to gather the mailing addresses and phone numbers.

4) Develop a Communications Calendar

Set up a systemized plan of communication out to the owners. Monthly mailers and just listed/just sold cards.

5) Plan Special Events

Special events in the neighborhood include, but are not limited to Food Truck nights, family photography days, or even pet photography days.

6) Being Seen in the Neighborhood

Spend time in the neighborhood. This could include walking or riding a bike through the neighborhood regularly. By being present in the neighborhood, opportunity will happen.

7) Stay Consistent

Don't give up too soon. Commit to farming the neighborhood for at least a year to get results.

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If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.

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