Mastercard has unveiled its first ever music album titled Priceless, featuring 10 songs by 10 artists from around the globe. Mastercard collaborated closely with Executive Producer Niclas Molinder to find artists who span a variety of cultures, languages and genres – a core element of the album’s identity. Each artist was tasked with incorporating the brand’s melody into their song, demonstrating how audio branding can be used innovatively. The full album will feature tracks from up-and-coming global artists including Michael Rice (United Kingdom), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/USA), Raees (Algeria), Tejas (India), Nadine Randle (United Kingdom/Sweden), Tania (Australia), Elle B. (USA) and Amaya (Slovenia).

For additional information visit newsroom.mastercard.com.

To listen to more of “Priceless” on Spotify, go to: [ Ссылка ]

To watch of the official music video for “Gotta Go Dancing”, go to: [ Ссылка ]

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