In this video, we are going to delve into the book: $100M Offers by @AlexHormozi.
Alex Hormozi is an American entrepreneur, investor, and philanthropist. By the age of 30, Alex and his wife portfolio of companies crossed $100M in valuation.
In this book, Alex shares the secrets of how to be a successful and profitable #entrepreneur. The ratings on Amazon of this book are off the charts, ranking #1 in #advertising and #marketing.
OUTLINE:
0:00 - Introduction
0:38 - Pricing (PART 1)
0:40 - Pricing - The Commodity Problem
1:05 - Finding The Right Market - A Starving Crowd
1:29 - What Determines The Quality of A Market?
2:16 - The Three Main Markets
2:55 - Commit To The Niche
3:28 - Riches Are In The Niches
4:12 - Pricing: Charge What It's Worth
5:29 - Higher Price (Literally) Means Higher Value
6:30 - Create Your Offer (PART 2)
6:34 - Value Offer: The Value Equation
8:41 - Grand Slam Offer - Part I - Problems & Solutions
9:52 - Grand Slam Offer - Part II - Trim & Stack
11:18 - Enhancing Your Offer (PART 3)
11:39 - Scarcity
13:15 - Urgency
14:47 - Bonuses
15:18 - Guarantees
16:56 - Naming
18:15 - Execution
