Learn from Lori Sylvia, the Founder and CEO of Rally Recruitment Marketing, why clicks are the top engagement metric you should be tracking as a recruitment marketer to lead your recruitment strategy to success.
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RESOURCES & LINKS:
Watch the full webinar here for free: [ Ссылка ]
Rally Recruitment Marketing community: [ Ссылка ]
RallyInside.io Recruitment Marketing Analytics & Benchmarking tool: [ Ссылка ]
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SPEAKER:
Lori Sylvia
CEO, Rally Recruitment Marketing
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TRANSCRIPT:
Here’s a Pro Tip that you can use to improve your Recruitment Marketing and employer branding strategy.
If I had to choose one metric for Recruitment Marketing, it would be clicks because ultimately, practitioners are trying to drive candidates to take an action which is to click to come back to their careers site or view their jobs, so that hopefully the candidates will apply for the jobs. Clicks are also a universal metric across all of the social media and digital marketing strategies that you would put into place. So a click, according to many experts in this space, is an important way of measuring job seeker interest and engagement with your employer brand.
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