In each of BoConcept’s three hundred stores, in sixty-five countries, spanning six continents, consumers can find at least one local Interior Designer. Each designer works solely for the brand and is trained to help customers realise their dream spaces. Their skills feed into a service launched over a decade ago – built on an ethos of co-creation and service flexibility.

Co-create not mandate
Rather than attempting to impose a one-size-fits-all aesthetic, BoConcept Interior Designers work to unlock the customer’s unique style. Every design is developed to reflect the customer’s lifestyle, personality and specific needs. And designs often include the customer’s existing furniture.

Service flexibility
The service can grow or shrink to the customer’s needs and budget. At its most basic, customers can enjoy free in-store advice on issues like choosing a room’s wall colour or styling a sofa. At the other end of the scale, designers can create and manage a full home restyle, including in-home consultation, measuring, mood boards, 3D visualisations, design installation and the removal of product packaging.

Tailored for you
The flexibility of the service is matched by a uniquely customisable collection – a quality embedded in the brand’s design DNA. Approximately 90 percent of its designs (excl. accessories) can be adapted for either size, colour, material, configuration or components. This industry-leading freedom is epitomised in the brand’s unrivalled selection of over a hundred and twenty luxury leathers and fabrics. All are available in every store in large 1.4 sqm swatches for you to come and see and feel.

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