Word clouds (also known as text clouds or tag clouds) work in a simple way: the more a specific word appears in a source of textual data (such as a speech, blog post, or database), the bigger and bolder it appears in the word cloud.

A word cloud is a collection, or cluster, of words depicted in different sizes. The bigger and bolder the word appears, the more often it’s mentioned within a given text and the more important it is. Word clouds are in the simplest words, the visual representation of text data. Usually, you end up with response pages that bore or confuses the reader. Word cloud lets you have instant accessibility and also to communicate the results effectively. Sometimes, the word cloud reveals patterns that are emerging, which can be used for future references. They make it easier to spot frequencies. The higher the usage of words, the bigger and bolder they would be.

The main advantage of the word cloud is that it lets you notice particular data that might have been invisible or difficult to notice in the tabular format.

Watch the video to learn more in detail about Word Clouds.

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