Faith holds great importance in people's lives and is an integral part of different cultures and sub-cultures. While it can mean different things to different people, it is what helps people not give up hope in difficult times. #Urudhi is a heartfelt melody that simplifies the concept of faith among people by means of music and how two entities are connected.
An unique amalgamation of religious and spiritual music, the song features Sangeetha Kalanidhi awardee Sanjay Subrahmanyam, a renowned voice in Carnatic music, accompanied by Arifullah Shah, a practicing fakir trained in Naagoor style Tamil Sufi music who’s all set to make his debut in the Tamil music industry. Adding much-needed depth and cultural nuances to the song, the duo is joined by the well-renowned Sunshine Orchestra and Punya Srinivas on Veena, an ancient Indian instrument reminding us of Goddess Saraswati that finds its origins in different holy texts and scriptures.
Join us in celebrating faith, hope, and everything music with #Urudhi.
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Credits -
Coke Studio Tamil Season 1
Curated by Sean Roldan & Arivu
Project Managed and Produced by Open X & Motion Content Group
Song Curation: Sean Roldan
Song Narrative: Sean Roldan
Written By: Krithika Nelson
Composed By: Sean Roldan
Music Arranged & Produced by: Sean Roldan
Mixed by: Toby Joseph at TobsGarage
Mastered by: Randy Merill
ARTISTS
Vocals: Sanjay Subrahmanyan, Arifullah Shah Rafaee
Veena: Punya Srinivas
Strings: Sunshine Orchestra
Strings arrangement: Kalyani Nair
Violin: Vignesh U, Nandhini A, Balaji A, Vignesh S
Violas: Ebinezar Gnanraj M, Dinesh A, Harish Kumar K, Hrithick Roshan
Cello: Vaijayanthi R, Balaji M, Deepa S
Double Bass: David K, Anish Franklin V
Keyboard: Shyam Benjamin
Bass Guitar: Aalaap Raju
Lead Guitar 1: Vijay Ganesan
Lead Guitar 2: Ashwin Suresh
Drums: David Devaprashanth Joseph
Chorus: The Indian Choral Ensemble
Vocal Arrangement: Kalyani Nair
Sopranos: Kalyani Nair, Padmaja Sreenivasan, Samanvitha Sasi
Altos: Sushmita Narasimhan, Fathima Henna
Tenors: Manoj Krishna, Pranjal Thakore, Manikandan Chembai
Project Head: Zaarra Khader (Motion Content Group)
Music Narrative (Season) – Krithika Nelson
Creative Head (Music): Krithika Nelson
Project Coordinator: Vinayak Manoj (Motion Content Group)
SOUND SQUAD
Chief Sound Engineer: Toby Joseph
Senior Recording Engineer: Riyasdeen Riyan
Assisted by: Durai Sidharth, Aravind Crescendo, Sudarshan Jyothi A
Sound Vendor: Picture Productions, Chennai
Studio Recording Engineer - Aswin George John at Sounds Right, Chennai
Mixed by Toby Joseph at TobsGarage
Mastered by Randy Merrill at Sterling Sound
TALENT MANAGEMENT
Vijay MP (Silver Tree Talent Management) for Sean Roldan
Band and Musician Coordination: Neeraj V (Silver Tree Talent Management)
Krithika Nelson
Vinayak Manoj
Zaarra Khader
VIDEO PRODUCTION
Director: Amith Krishnan
Producer: Manojkumar
Video Production Company: Studio MO.C.A
Cinematographer: Balaji Subramanyam
Production Designer: A. Amaran
Editor: Hashim Zain
Creative Directors: Vandana Surya & Vishal Ravichandran
Executive Producer: Suresh P
Line Producers: Nagoor Meeran & Amirthavershini
Wardrobe & Styling: Themis Vanessa
Assistant Directors: R.Vignesh, Ba. Muralikrishnan, Manieesha Sambandam, Shivaani Shashi
Cinematographers Team: M. Adhiran, Parthiban J & Rajasekar
Operations Manager: Mohan Raj (Studio MO.C.A)
Wardrobe supervisor: Rakshitha Manivannan
Wardrobe assistants: Prasanna Rajagopal, Umayal Muthiah
Make up(Chinmayi) - Kabooki & team
Dressmen: Nandhakumar, Ramakrishnan, Jayakumar, Jayaram
Art Assistants: Thamarai, P.Muthumani, Senthil & Ranjith
Set Team: Vasu, S.Sarathkumar, R.Abhishek
Hair & Make up: Vinoth Sugumaran & Team
Colorist: G Balaji (GB Colors)
VFX: Baskar D (ARC VFX STUDIO)
Illustration Artist: Medha Srivastava
LED Motion graphics - Muthu Bharathi
BTS Director: Deepthi Govindarajan
BTS DOP: Abishek Chandrasekar
BTS Videography: One Club Entertainment
BTS Photography: Ranjith
Office Assistant: Pandiya Rajan (Studio MO.C.A)
Lights & Grips: T. Gopalkrishna (Lights On Enterprises)
Light Technicians: Munusamy
Transport: Saravanan
Catering: Dakshnamoorthy
Subtitles by : Sajid Ali
Song Translation by: Krithika Nelson & Deepthi Govindarajan
CONTENT MARKETING STRATEGY + AUDIO DISTRIBUTION & MARKETING
UNIVERSAL MUSIC INDIA AND UMG FOR BRANDS
Devraj Sanyal
Preeti Nayyar
Navneet Sodhi
Yash Nangare
Saumitra Gupta
AUDIO STREAMING SUPPORT, UMG, INDIA
Shantanu Gangane
Rahul Shrivastava
AUDIO DISTRIBUTION & MARKETING LEGAL SUPPORT UMG, INDIA
Priti Deshpande
Krupa Thakkar
AUDIO DISTRIBUTION & FINANCE SUPPORT UMG, INDIA
Alok Gupta
Raj Chettiar
Sumit Raturi
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