In this HubSpot tutorial, we will walk you through how-to configure the calculation of ROI for paid ad campaigns in HubSpot.
In your HubSpot account, you can calculate the ROI of your ad Campaigns from the settings tab.
Steps to follow:
Step 1. In your HubSpot account, navigate to Marketing in the dropdown menu click Ads.
Step 2. In the upper right, click Settings.
Step 3. Click the ROI Calculation tab.
Step 4. Configure how you want ROI to be calculated
Step 5. Whether it should be on Revenue from your deals or Estimated revenue
Step 6. You can also select your Currency settings.
Step 7. Whether it should be Company currency or Ad account currency
Step 8. Here I have selected my Estimated revenue, which is my average sale price will be used for how likely contacts become customers
That’s how you can configure the calculation of ROI for paid ad campaigns in HubSpot.
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