Meta made a huge change to the way you set up your event tracking and it's a change we're really excited about. You used to have to set up what Meta calls "Aggregated Event Measurement." It was fairly easy to set up for expert advertisers but it had limitations and was complicated for new advertisers.
Well it's not longer required. In fact, it doesn't even exist anymore. And we couldn't be happier.
You can also go back to the old days of setting up custom conversion events without having to worry about narrowing it down to just 8 events.
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