stay for the chat Rabbani isn’t the only person who rarely used Twitter before booking an Ola scooter. ET spoke to half a dozen such customers across the country—from Pune and Guntur to Ahmednagar and Bhubaneswar—who became active Twitter users after booking their S1 and S1 Pro scooters. Customers ET spoke with said that as more people signed up But I was worried about when I would get the scooter. Twitter was the place I went to because that is where all the updates come first. I follow Bhavish Aggarwal’s tweets closely. Inside Ola founder Bhavish Aggarwal’s Tesla-esque Twitter playbook Ola Electric But Aggarwal’s Twitter account has not always been easy for the company to handle. Before the pandemic " he said. "This is not normal in the automotive sector. We have to think of ourselves as a new-age company that’s in the automotive sector. The larger point is what is happening to a traditional industry when consumer-internet sensibilities are applied to it. Ola Electric now sends Aggarwal’s tweets along with press notes. ET has received many such statements with his tweets attached. Chance for a fresh start Varun Dubey Ola Electric announced the acquisition of Dutch electric scooter company Etergo which is centred around CEO Elon Musk. The billionaire uses his Twitter account for—among quite a lot else — updates on all things Tesla. The company has even shut down its PR unit in the United States with Musk’s Twitter account becoming the primary source of information. In a similar vein among the thousands of customers who have received their Ola S1 Pro electric scooters at home said communicating over Twitter was typical of consumer internet companies. He said Ola upped its social media game There is a perception that Ola beat Uber in India

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