Defining your target audience to give your brand the edge. This video explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.
In this video, I explain how you can get clear on your target audience and define key audience segments around your main target audience. The video gives you 3 tips on how to define your target audience to give your brand the edge.
If you want to learn more about defining your brand's target audience we outline a step by step process in the free guide below and how to build out your audience segments for different levels of customer.
How to define your brand's target audience - Worksheet Download -
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If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
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- Create a memorable, Iconic and Impactful brand
- And more
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Defining your target audience to give your brand the edge
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