In our research report - The Rise of The Digital High Street, we questioned 1,000 consumers and 1,000 staff from major UK retailers about their experiences of in-store technology.
We learned a great deal about the factors that thrill and frustrate customers when it comes to physical retail.
With our report findings, we offer insight as to where in-store technology is failing to meet customer needs, the benefits of getting in-store technology right, and predictions of the future for high street stores.
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