5 Tips To Increase Email Open Rates and CTR

Implement these practical ways to enhance your email open rates and click-through ratio if they are poor. Let's get this party started!

#1 Test the subject line of your email

The subject line of your email is crucial. It determines whether or not someone will open your email.

With your subject lines, you'll need to stand out. However, don't seem overly promotional that your emails end up in spam folders

For years, digital marketers have used the same subject line algorithms to construct email campaigns.

Therefore, these common subject lines can be filtered out as white noise. Your primary focus should be to land your email into the people's inbox and not in spam.

A/B test your email subject lines and be unique with them. This is what you must do.

To begin, go to SendCheckIt, an email subject line checker. Fill in your subject line and conduct a test before launching your campaign.

#2 Make Sure Your Email Doesn't Go to Spam

Avoiding being flagged as spam is the greatest method to ensure a high open rate for your email marketing messages.

Make sure that all recipients have completed the double opt-in process to receive your emails. Words like "purchase," "discount," and "cash" should be avoided.

You can go to GMass Email Deliverability Tester to do the deliverability testing.

#3 Boost Your Email Sending Performance

Here are some best practises for preventing your email from being marked as spam and increasing open rates:

- Make it easy for your subscribers to opt-out of your emails
- Make it easy for your subscribers to opt-out of your emails
- Instead of clickbait, use subject lines that are worth clicking on
- Use words that aren't spammy

And let me tell you about my top-secret tool for doing just that.
Go to Mail-Tester.Com and copy the temporary email address given on the homepage.

Send your email to this address , and check your score.

Make sure you achieve at least a 9 out of 10 score. It's a fantastic approach to ensure that your subscribers receive your emails.

#4
Send the Email to Yourself

It proves that your email will be delivered to your subscribers. You get a sneak peek at what your subscribers are going to view.

#5 Create a clear email body with a clickable CTA.

Use below tips to boost email open rates and click-through rates.

- Make sure you know who you're trying to reach
- Align your email with your subject line
- Never sell before your prospect is ready
-Make use of FOMO (Fear of Missing Out)
- Make your CTAs simple and eye-catchy

Websites below as mentioned in video to speed up your work :

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ActiveCampaign VS GetResponse . Which is better ?

Activecampaign and Getresponse both have their pros and cons but it is up to the users to decide which software fulfills all their requirements and is friendly to their budget. Both softwares are one of the highest rated ones amongst people and businesses who use them. Activecampaign can be slightly overwhelming for people who use the software for the first time but once they get used to it, it can prove to be a great investment. Getresponse offers some of the features that Activecampaign does not, like landing pages and webinars and if one feels that they do need these features then Getresponse might just be the software for them.

Start your free trail :

ActiveCampaign :

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GetResponse :

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Enjoy watching !

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