Ram Divedi is an investor and co-owner of Pravaig Dynamics, which is an Indian EV startup building one of the country’s first premium electric car – Extinction Mark I.
In this video, Ram Divedi talks about how he got involved with Pravaig, the company’s ‘no jugaad’ approach and what sets their cars apart.
00:00 Introduction
01:00 Growing up as an Indian in France
01:50 How Ram met Siddhartha and got involved with Pravaig
03:24 Building Pravaig cars with No Jugaad approach
05:46 Extinction Mk1 features
08:27 Who will be their customers?
12:17 Is the Extinction Mk1 made in India?
20:16 Pravaig is not a startup
22:14 Strong Pravaig branding
25:50 What sets Extinction Mk2’s interior apart
Growing up as an Indian in France: Ram’s family moved to France when he was young and he ended up studying economic warfare. He is currently a professor of economic warfare in France but at the same time, he is a jack of all trades at Pravaig as well.
How Ram met Siddhartha and got involved with Pravaig: Ram met Siddhartha back in 2014 at a corporate meeting and discovered that both of them owned the same laptops, which was not a very popular laptop and they both geeked out on that which led Siddhartha to also talk about his own company called Pravaig. After working on a few projects together, Siddhartha decided to bring Ram onto the team to help them grow once they started to get out of stealth mode.
Building Pravaig cars with ‘No Jugaad’ approach: When building their electric cars, the company decided to follow a ‘no jugaad’ approach, which meant that instead of using any workarounds they focused on using the best products, materials and processes to build their cars from the ground up.
Extinction Mk1 features: They wanted to make a car which would be the best way to move around the city, which is why they focused more on the interior of the car. This car offers the best audio system and enough space and comfort to let the riders do everything from fixing their makeup, finishing their work or even sleeping comfortably while on the road.
Who will be their customers?: For Pravaig, their customers are the people who spend most of their time on the roads while visiting different locations around the city for business. For those people, Pravaig wanted to provide them with an ‘office on wheel’.
Is the Extinction Mk1 made in India?: While the car is completely manufactured in India and the company is also building their battery inhouse, they do import a few parts from different parts of the world.
Pravaig is not a startup: Unlike most startups that are started by first-time founders, Pravaig has an experienced team that comes from different backgrounds from energy to investment. Since they already had investors supporting them, it was easier for them to get investment for R&D and to develop their car. However, things are not so easy for most first time founders as investors are hesitant to invest in a product that might take years to come to the market.
Strong Pravaig branding: Their strong branding and messaging is intentional as they wanted to bring their name out there and get their target customers excited about their cars, while at the same time create an Indian brand with international appeal.
What sets Extinction Mk2’s interior apart: Unlike most cars in which the driver's seat is the best seat, Extinction Mk2 is built for the passengers.
If you want to find out more about Pravaig Dynamics and Ram Divedi, here are the links you can check out:
Pravaig’s website: [ Ссылка ]
Register for a ride: [ Ссылка ]
Ram’s LinkedIn: [ Ссылка ]
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