Concussion Awareness Now, a coalition founded by Abbott and the Brain Injury Association of America, has launched a public service campaign to raise awareness both about the common ways concussions happen and the importance of getting them evaluated.
Playing off the fact that people sometimes refer to their brain as their “melon,” the campaign features a family of animated characters called the Melons, designed to connect with a wide audience by showcasing real-life situations where head injuries occur. Further, the spots encourage people to get their heads checked for a possible concussion, even if they are hesitant or feel pressure not to. The characters span three generations: grandparents, parents and children.
