Small business owners need to wear many different hats to keep things running smoothly. From start-up costs to seasonal slowdowns, smaller entrepreneurs need to plan for everything including the unanticipated. Check out more The Journey content at [ Ссылка ].

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0:12 How to prepare your business for uncertain times
1:05 Plan for the uncertainty factors
2:34 Tune into how you feel
4:28 Open lines of communication
5:39 Focus on your marketing plan
7:17 Develop an online marketing strategy
8:29 Remember your self-care plan

From financial instability to pandemics, and natural disasters, there will likely be some big storms that rock your business (literally). While we are taught to expect the unexpected, it can be hard to fully grasp that and have a plan in place for when something impacts your business. Below, we have the tips on how to handle more challenging moments your business may face.

Make a plan
It's a common practice to create a Plan B strategy, but you'll still find many organizations that don't do it, which is a huge mistake. A backup plan shouldn't be viewed as a "just in case" plan. It should be viewed as a competitive business strategy.

By actively creating multiple backup plans, it will force your company to make sure that your current plan is actually the right choice in the first place. For example, if you manufacture products, researching different vendors, different website hosting partners and various geographic locations to manufacture your products, will force you to always be aware of what your options are.

Don’t overextend yourself
Some business owners are surprised by the toll running a business takes on their family. Adopting a work-life balance and setting aside time for people at home will make both aspects of your life stronger.

Stay present or in ‘the now’ as you prepare for multiple outcomes. Review the current state of your business on a regular basis. Continue to build relationships with clients, staff, partners, and more to create a long-term community.

As a decision maker, you may be feeling burnt out, stressed, and extremely overwhelmed by the lockdown and everything that’s going on in the world. It all can be a bit much and just remember that it’s OK and feeling this way is normal.

Don’t go dark
Communication is the key to success, and in unpredictable times, communication is even more important, which is why you need plans in place for your employees and clients.

It is also important to be transparent and keep the lines of communication open. You will also need to constantly review and evaluate how you communicate with your community.

Focus on your marketing plan
In addition, you need to implement the basics of an effective fitness business marketing plan. Before you can decide or truly invest in anything, the building blocks of a business marketing plan can serve as a roadmap you need for an effective strategy to get more clients.

Prioritize self-care
Some people may think that taking a vacation is the only way to clear your head. That’s not true! Simply taking some time for yourself or talking to someone (like a business coach/advisor) who can help you navigate the uncertainty and answer your questions, can be extremely refreshing and allow for clear thoughts and new ideas to flow.

With challenges come opportunities. How are your clients changing their preferences and priorities as a result of a difficult situation? In turn, can your business pivot to fulfill these needs? By evaluating potential opportunities to innovate, you can make up for possible financial losses due to business interruptions or shifting client desires.

While there is no foolproof solution to preventing unprecedented or unexpected challenges in business, there are lessons to be learned that can mitigate some of the risks. Having a plan in place before these challenges arise will better prepare your company to come out on top and maintain a healthy operation.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.


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