How to find your total addressable market with our free TAM calculator 👉[ Ссылка ]
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What is total addressable market?
Your Total Addressable Market, or TAM, is the total number of people in your target market. The figure doesn’t take into account the likelihood of them buying your product, nor does it consider their availability. TAM is a measure of potential.
Calculating your TAM is the crucial first step to creating an outbound sales plan. It’s the cornerstone of strategic planning and it facilitates each of the following processes:
Identifying new revenue opportunities
- Calculating your total potential revenue
- Finding investors
- Planning your outreach
- B2B lead generation
- Setting achievable goals
Once you’ve calculated your TAM and used it to develop a B2B sales strategy, you’re ready to start prospecting!
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