The 56-year-old actress has evolved from a vampy Y2K icon to become the new face of New York Fashion Label Proenza Schouler. The Baywatch star, Pamela Anderson was recently featured in the brand’s Spring 2024 campaign, showcasing some of the latest pieces from the line. In the photographs, Anderson seemingly adhered to her usual strategy for Hollywood events: wearing no makeup. In October 2023, Anderson went viral for her decision to go makeup-free when attending the Vivienne Westwood show during Paris Fashion Week. While speaking with Vogue France at the event, Anderson admitted that she didn’t initially plan on attending the show without makeup but had a change of heart when putting on her outfits. “I didn’t come to Paris Fashion Week and think: ‘I’m not going to wear any makeup,’” she said at the time. “I don’t know, something just kind of came over me. And I was just dressing in these beautiful clothes, and I thought: ‘I don’t want to compete with the clothes.’ I’m not trying to be the prettiest girl in the room.” "As I get older, I become wiser and think less and less about looking better and more about health and wellness," Anderson wrote. "More and more often, I look in the mirror and grin and giggle with pride rather than cry. I can relate! Keep up the great work, Pamela Anderson.”

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