In this video, we delve into the intricacies of server-side tagging in Google Tag Manager, covering everything you need to know about this essential feature. With a focus on known facts and expert insights, we break down the complexities in a way that's easy to understand.
Join us as we explore the benefits, implementation process, and best practices for server-side tagging. Whether you're a beginner or seasoned pro, this video will provide valuable information to enhance your digital analytics strategy.
Remember to hit the like button if you find this video informative and share it with others who could benefit from mastering server-side tagging in Google Tag Manager. Thank you for watching!

OUTLINE:
00:00:00 Introduction to Server-Side Tagging
00:00:46 Implementing Server-Side Tagging in Google Tag Manager
00:01:46 Key Points about Server-Side Tagging in Google Tag Manager


We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.

List of Platform's Tag & Pixel setup:
1. Google Analytics 4 Tracking
2. Facebook pixel & Conversion API
3. Google Ads Conversion Tag
4. Bing UET Tag & Goals Setup
5. Pinterest Tag & Conversion API
6. Tiktok Pixel & Event API
7. Snapchat Pixel
8. Any Custom platforms too

List of our skills:
1. Enhanced eCommerce Tracking
2. Custom Conversion Tracking
3. Cross-Domain Tracking
4. Setup Conversion/Goals
5. Custom attribution and Channel Reports
6. User Id implementation for user-level reporting
7. A few major issues I always deal with:
✔ E-commerce - purchase dynamic order value/data not tracked
✔ Conversion tags are not fire & recorded
✔ Duplicate tag fire or tag fire with many errors
✔ Custom events want to fire as you intend


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