Food brands lie. Sorry, scratch that. They speak legally defensible half-truths. Low fat is high sugar. No sugar is sugar substitutes. High protein is higher than what exactly?

But what can we do, right?

Well, we made a film. One that tells you the whole truth, of how these half-truths are constructed. Carefully. Scientifically. Almost comically.

Watch. Laugh. And if by the end you find yourself both smiling and extremely angry, go to www.kachraawards.com and give a Kachra award to that packet of food that fooled you most. Let’s tell big-food - we’re watching.

Credits:
Creative Director: Gursimran Khamba @GursimranKhamba
Writing: Gursimran Khamba and Rohan Desai

Produced by
Harkat Studios

DOP
Ojas Jain

Art Director
Simran Ankolkar

Harkat Team
Namrata Sanghani
Priya Panchwadkar
Keyuri Bhogale
Dinesh Roundhal
Karan Talwar
Michaela Talwar

Music
Jaydeep Hora

1st AC/Cam Op
Vilay Verma

Focus Pullers
Manoj Ramashankar yadav
Varun kumar Sinha

Gaffer
Sameer Mandal

Editor
Shashwat

Styling
Saloni Ambrule
Styling Assistant
Eesha Deshpande

HMU
Anusha Shetty

Art Assistant
Driti Wadwa

Sound Recordist
Kunal Lotlikar

Colourist
Ojas Jain

Subtitles
Keyuri Bhogale
Graphics
Suniti Khurana

Cast
Gagan- Naveen Kaushik
Marketing Employee- Mallika Dua @mallikadua
Shashank/The Whole Truth- Shashank Mehta/Himself
Product Employee- Ardhendu Sharma
Branding Employee- Kashish Saluja
Designer- Simar Gill
Peon- Ajay Kumar
Lawyer- Amit
Child- Ruchelle
Mother- Nimisha Sirohi
Shaman- Shivam Khanna

From The Whole Truth
Shashank Mehta, Founder and CEO

Content Team
Anoo Bhuyan
Sahil Shah
Shardul Gavaskar
Rohan Bhide
Aditya Talpade
Ayan Modi
Samarth Bansal

Design Team
Radhika Sen
Shubham Pal
Suniti Khurana
Saumya Bansal

Legal Team
Sakshi Lathi

Disclaimer: This film does not make reference to any particular product, brand, or company. Any images or visuals used are for illustrative purposes only and any similarities to actual products or brands are purely coincidental. The content of this film is intended for general informational purposes. Viewers are encouraged to form their own opinions and conduct their own research.

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