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For many enterprises, the target markets are not homogenous. They usually consist of a diverse customer group, with customers varying in characteristics such as age group, location, lifestyle, and preferences. On the other hand, these individuals may share certain characteristics as well, allowing business to serve them in groups of similar needs, preference location etc.
The Customer Analysis tool assists businesses in identifying and grouping customers according to common relevant attributes. This tool shall enhance the understanding of the specific business customers and be a first step towards tailored product design and marketing for specific groups among your customers.

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