How do discover and communicate Value in Healthcare Technology?

In my work helping healthcare technology companies developing positioning strategies, the topic of value and return on investment for the buyer plays a major role. An effective positioning strategy involves answering the question "value to whom?". The challenge in that effort revolves around actually being able to define, describe, and communicate those value drivers. To effectively communicate value in healthcare technology, you must first uncover the specific value drivers your product or service addresses.

So, this week, I sit down with Craig Solid from the Solid Research Group to discuss uncovering value in healthcare technology. Craig has been on the show before to discuss Return on Investment Studies and Value in Healthcare. This week, he's back to discuss value in healthcare technology.


What we cover in this Episode:

-Understanding the targeted buyer in a healthcare technology buying decision
-Creating digital (or in-person) communities for healthcare providers
-Using content and knowledge translation to start a healthcare business that doesn't require patient care
-How to craft a value proposition for your healthcare business
-Leveraging technology to start & scale a business that leverages your clinical skills
-Achieving Better Outcomes by taking control of your healthcare career through business ownership

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(video made with Headliner.app)

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Podcast: www.betteroutcomes.show
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Hire me to speak on the topics around humanizing the healthcare experience, technology-enabled healthcare, value-based healthcare models, and healthcare innovation .

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