Agenda :
Customer-Centric Selling® (CCS) est une méthodologie commerciale super efficace qui a permis d’améliorer la performance commerciale de nombreuses startup B2B.
Lors de ce workshop nous balayerons les points suivants :
- Pour qui & Pourquoi CCS ?
- Rappel des grands principes de CCS ?
- Les 3 documents clefs de la méthodologie CCS :
- Les « Sales Ready Messages »
- La « Champion Letter »
- La « Sequence of Events »
- Les grandes étapes d’un Process Commercial construit autour de CCS
- Synthèse des principaux enseignements de la méthode
- Questions & Réponses
Jerome Stioui, Operating Partner Serena
I got into entrepreneurship at 23 while I was an HEC student.
Since then, I had the opportunity to be CEO and co-founder of 3 startups: Directinet (acquired by IPT), Ad4Screen (acquired by Dzeta) & Accengage (acquired by Airship). Went through fundraising roadshows, pivots, high growth phases, M&A, internationalization… and finally exits!
After my first exit, was lucky to become an Executive Board Member of a company listed on the London Stock Exchange in 2007. Discovered the beauty of SaaS models while in charge of the acquisition of an email marketing software company.
After my third exit in 2019, came the existential “what’s next?” moment. Decided to share my best practices as well as the mistakes I had made along the way as an independent board member or advisor of various startups and mentor at HEC Incubator, Techstars & Wilco Accelerator.
Was also pleased to serve as a Member of the 1st French National Digital Council.
Joined the Serena adventure 2 years ago to work on operational matters with the portfolio’s founders & C-levels so they can become their best selves when it comes to execution and operational efficiency.
Serena was founded in 2008 upon a resolute eagerness to be the VC our team members dreamed of when they were entrepreneurs. As Operating Partner, my mission is to help as much as I can entrepreneur to succeed.
