Rome wasn’t built in a day but that’s all it took for the civilisation to fall when the last Roman emperor was deposed and companies have it even harder, with only a select few lasting a century or so. According to Forbes, of the businesses that made the Fortune 500 list way back in 1955, only 12 were still around by the year 2014. That’s an 88% drop, the corporate equivalent of an apex predator going extinct in a single generation. In your own lifetime you’ve no doubt seen one-time behemoths of business go bust, broke or get bought out. But even the sloth dodged a few asteroids, ice ages and volcanic eruptions. That’s why a few business lineages beat the odds without ever needing to become giants.
The oldest company in the world is Kongō Gumi, a construction company from Japan who got their start building shrines and temples way back in the year 578. This company’s start was as close to Jesus as you are now to William Shakespeare. However, even that is disputed because it had to be saved from liquidation by another company – not because it was a money-making machine, but because of its cultural significance.
Afterall, is it the same company if the name is the same but the structure is different? What if it changes industry but not the logo? It’s like the old joke of the street broom that never retires because it keeps getting a new brush and handle. But today we’re not going to get bogged down in the philosophical weeds. Instead, we’re going to focus on the main survival strategies that help a business do the one thing it’s not supposed to do: survive.
It’s time to Learn How History Works as we explain ‘How To Make A Business That Will Last 1,000 Years’.
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#HowHistoryWorks #History #business
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Written By: Sam Ely
Video Created By: Gabriela Gutierrez
Footage Courtesy of: Getty Images
Music Provided By: Epidemic Sound
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