Now Bindings are not just another strap binding. They don't operate in the conventional way.

Taking their inspiration from how a skateboard turns, the components in Now Bindings mimic the function of the components found in your favourite skateboard trucks.

The “Hanger” powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as the fulcrum*, magnifying this energy through leverage.

Traditional bindings leak energy transfer by flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain.

NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.

*fulcrum [noun]

- the point against which a lever is placed to get a purchase, or on which it turns or is supported

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