Are you really understanding what's happening in your Spotify Analytics?
Most artists do not and are getting a really skewed representation of how large their fanbase really is!
If you are beginning to market your music using Facebook Ads, Instagram Ads, or even Spotify Playlist Promotion, it's important to know what to expect before, during, and AFTER you promote your music.
When you introduce new traffic sources to your music, your analytics are going to spike. But what are the long-term benefits of your marketing?
No type of marketing lasts forever. Social media ads will eventually be turned off... Playlist Promotion will eventually end and you'll get taken off of the playlist... Even getting a Blog feature will eventually fade into obscurity.
But what DOES last is the relationships you build with your fans, as demonstrated through what I call the "new norm" of your fanbase.
In this video I show you how to discover your "new normal" when looking at your Spotify Analytics.
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Video Chapters:
0:00 - Intro
1:10 - Bumper
1:24 - Why Spotify Analytics are Important
2:20 - Spotify Playlists are just another form of traffic
2:24 - Spotify For Artists Analytics
5:26 - Chartmetric Analytics for Spotify
5:56 - Spotify ROI and the 80/20 Course
8:34 - Conclusions about Spotify Analytics
10:30 - How to Make Spotify Listeners Stick Around
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