In this series of conversations WFA Diversity Ambassador Jerry Daykin interviews global marketing experts on how best to approach & deliver representation & more Inclusive Marketing.
In this episode he interviews, and is interviewed by, his fellow Diversity Ambassador Belinda Smith, founder & CEO of Second Arrow. They talk together on why inclusion & representation is so important to them both, and how that starts with our teams and the shape of our whole industry.
This and 20 other interviews are included in the new ‘Inclusive Marketing’ book written by Jerry, which builds on the WFA Diversity Task Force’s ‘Guide to potential areas for bias in the creative process’. The content series is supported by WFA and Campaign.
