Without most consumers realizing it, subliminal marketing messages can be present in their everyday shopping experiences. For instance, when visiting an Amazon retail store, consumers may encounter the company's logo, which contains a hidden message. While the logo appears to simply feature the letters "A" to "Z," a closer look reveals that the arrow connecting them forms a happy smiley face, symbolizing Amazon's ability to provide customers with everything they need and make consumers happy. Even though these messages may go unnoticed, they still have the potential to influence our thoughts and attitudes toward a brand or product.

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