Growing a brand effectively requires gaining visibility, building a community, as well as promoting your products/services. Content is a strategy that is valuable to attain all the goals and that is why in this video, I and Blessing Abeng shared the ultimate tips for brand managers and content marketers. This is a must-watch.
00:00 - Introduction
03:36 - Know and Understand the Brand
05:55 - Know Your Customers
11:16 - Difference between Customers and Consumers
12:58 - Setting Smart Communication and Brand Goals
16:08 - Have Consistent Vibes Online and Offline
19:16 - Human to Human Marketing
23:01 - The Best Kind of Ads/Content/Brand Solve Problems
27:00 - Ensure There is Alignment of Vision and Goal During Partnerships
30:11 - Know When To Listen and When To Talk
32:02 - Track to Stay on Track
33:25 - Be Open to Evolution
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