#groupon #andrewmason #startupschool #ycombinator

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NOTES:
- Initial site was a WordPress blog where Andrew would copy and paste group buy requests from ThePoint.

Early hiring advise:
- Avoid titles (unless required for hiring purpose) and
- Don’t create too much structure.

How to defend yourself against competition:
- Build an awesome product and
- Never get out-innovated.

Lessons from Groupon’s journey:
- You’re building a tool, not a piece of art. Don’t be blinded by the vision.
- Recognise and Embrace your constraints.
- Have a Growth plan.
- The best tools aren’t always that cool – email is worth 10x more to Groupon than Facebook/Twitter followers.
- You will probably fail – failure is real but you don’t have to fail.
- Quit now – signs are always pointing but you get to decide.

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