Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. This TV spot emphasizes the importance of having an individual birth plan and sharing that plan with your birth supporters -- in particular, your due date, the health facility you will go to for delivery, your transport plan for reaching the health facility, who will accompany you to the facility, the supplies you will need for delivery, and who will take care of your family while you are away.

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