Finding the right Customer Data Platform (CDP) for your company is not an easy process. Check out this comprehensive guide to help you easily identify the best CDP for your company.

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00:00 Introduction
01:19 Enterprise-Level Master Data Management (MDM)
01:41 Customer Data Platfrom (CDP)
02:09 Three Differentiators to Consider When Choosig A CDP
02:41 CDP uses Cases
03:24 Data Unification For Superior Personalisation
03:30 A Better Understanding Of The Customer Journey To Scale or Upgrade
03:36 Granular Segmentation For Personalisation, Advertising, and Retargeting
03:43 Omnichannel Orchestration
03:46 Real Time Data Insights
03:49 Predictive Modeling
03:52 CDP Capabilities
04:10 Identity Resolution
04:35 Probabilistic Modeling
04:46 Deterministic Modeling
05:16 Real Time Data Processing
05:28 Security
05:47 Independent Security Certification
06:00 Integrations
06:21 Customer Relationship Management
06:23 Business Intelligence and Analytics
06:26 Advertising
06:27 Data Warehouses
06:31 Industry Focus and Scale
07:18 Final Thoughts

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