McKinsey research estimates that generative AI (gen AI) could contribute up to $4.4 trillion annually to the global economy. Across industries and functions, gen AI could be applied to help condense bureaucratic processes, improve customer journeys, and expedite coding and content creation. During a recent McKinsey Live, Partner Jessica Lamb and Senior Partner Gayatri Shenai discussed the potential of gen AI, the challenges associated with these tools, and tips for leaders when integrating gen AI into their businesses.


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