Ready to transform your eCommerce strategy with proven techniques of online influence and pre-suasion?

In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales.

Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategies to improve your online reputation and increase conversions.

Dive into practical examples and learn how to ethically influence customer decisions using the latest behavioral science principles. Don’t miss out on this episode packed with expert insights. Tune in now to learn how you can drive more traffic and improve your online reputation.

If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at [ Ссылка ]

Key Points:
00:00 Introduction
04:02 Behavioral design and its business application.
06:02 Pre-suasion and its importance.
10:10 Example of pre-suasion in online search environments.
15:21 Importance of trust in consumer interactions.
19:19 Online reputation management and its components.
23:40 Three pillars of online persuasion.
25:52 Ideal review ratings for consumer trust.
29:59 Case study on pre-suasion with ratings and reviews.
34:05 The role of video reviews in search engine optimization.
38:50 AI-assisted Q&A for search optimization.
43:00 Addressing cost-effective strategies for top search positions.

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:
LinkedIn: [ Ссылка ]


Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:
Linkedin: [ Ссылка ]


Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University.

Connect with Dr. Robert Cialdini:
Website: [ Ссылка ]
Instagram: [ Ссылка ]
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]

#ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConversion #ScottBrandley #DJSprague

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