Pantone partnered with Ultrafabrics as an expert collaborator to show how the Pantone Color of the Year can be incorporated into future-forward environments.
For the Pantone Color of the Year 2024 PANTONE 13-1023 Peach Fuzz, Ultrafabrics engaged Belgium-based WeWantMore Studio to design and develop visual concepts that show the warm, tactile peach colour in all its glory. Nestled between pink and orange, PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches mind, body and soul. Using AI as a tool, WeWantMore created this powerful image of a dainty bird perched in its home – a nest made out of Ultrafabrics – surrounded by a dreamscape of flowers. It embodies the very essence of PANTONE 13-1023 Peach Fuzz, which brings tactility, comfort, and warmth.
Video: Courtesy of WeWantMore Studio, Ultrafabrics and Pantone
