Silicon Valley attracts some of the best and brightest in the tech industry. Startups hatched in the Valley have transformed into million and billion dollar companies, some of which have changed our lives irrevocably. Many Silicon Valley startups are focused on tackling our day-to-day challenges—or rather, the challenges of an affluent, tech-savvy class of consumers. But when reporter Sarah Kessler received her fourth pitch to write about a gas-delivery app (a new class of startups that deliver gas to your parked car, saving you a trip to the pump), she realized that many of these startups are just peddling the same overblown marketing rhetoric, aimed at solving mild daily inconveniences with "life-altering" products.
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