Michael Bierut is today’s guest on “The Way I See It,” our radio collaboration with BBC. Bierut is a partner and designer at Pentagram where he works with clients such as The New York Times, Saks Fifth Avenue, and Mastercard. He published a monograph of his work, “How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world” in 2015 to great success. He joins us in front of a painting by Edward Ruscha and marvels at Ruscha’s ability to see the potential of a few letters—his ability to create “something that mimics the language of direct communication but in fact does something very oblique.”

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The comments and opinions expressed in this video are those of the speaker alone, and do not represent the views of The Museum of Modern Art, its personnel, or any artist. 

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