Learn 7 Branded house examples for your brand architecture to develop an effective brand strategy.
#brandedhouse #branding #brandstrategy
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By the end of this video you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.
First, we’ll answer the question “What is a branded house” so you can see clearly how this strategy falls within the brand architecture framework.
Next, you’ll discover why you might use a branded house strategy and the considerations for this structure.
Then, you’ll learn what the advantages and benefits are of using the branded house strategy, which includes product differentiation and specified relevant communication.
Next, we’ll jump into the 8 examples of a Branded House.
0:00 7 Branded House Examples For Your Brand Architecture
1:01 What Is A Branded House?
1:27 Advantages Of Branded House
2:50 Example #1 Apple
3:29 Example #2 Google
4:15 Example #3 FedEx
4:59 Example #4 ING Group
5:46 Example #5 Virgin
6:42 Example #6 BBC
7:22 Example #7 Sky
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7 Branded House Examples For Your Brand Architecture
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